You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Product Launch.
ANA has found 173 results for you, in 311 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Project A.2.

The general objective of the research was to exploreways of presenting a new Gallaher brand in the low-tar market, for smokers who have rejected Silk Cutand existing brands (as not giving sufficient flavor/satisfaction) but may be assumed to belikely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973
×

Citation

, C. (1973a, June 23). Project A.2.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-a-2-


Research reports

Qualitative research on Fly-Tox short life evaporator

Ciba-Geigy is intending to launch a new variant ofFly-Tox. Five advertising approaches for Fly-Tox 42 have beenproduced.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973
×

Citation

, C. (1973a, June 21). Qualitative research on Fly-Tox short life evaporator. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fly-tox-short-life-evaporator


Research papers

The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom

The paper traces the steps that were taken in the formulation of the marketing strategy of Dixarit, a new product for the prophylactic treatment of migraine. It describes the planned research programme, the development of promotional concepts, their...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Authors: John Bames, Roger Goldsmith
June 1, 1973
×

Citation

Bames and Goldsmith (1973a, June 01). The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-diversification-of-boehringer-ingelheim-ltd-through-the-launch-of-dixarit-in-the-united-kingdom


Research reports

Qualitative research on Tooty Frooties in cartons

Marketing is concerned at the relatively low distribution of Tooty Frooties in grocers, and hopethat the introduction of a 10p carton may helpalleviate this distribution problem. It is alsofelt, however, that there may be a potential marketfor a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1973
×

Citation

, C. (1973a, April 15). Qualitative research on Tooty Frooties in cartons. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tooty-frooties-in-cartons


Research reports

Qualitative research on GII potential advertising approaches

The general objectives of this research were to evaluatemen's responses to three approaches for the televisionlaunch of GII. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
×

Citation

, C. (1972a, July 08). Qualitative research on GII potential advertising approaches. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-gii-potential-advertising-approaches


Research papers

Research on the launching of new publication

Much has been written about the market research techniques which can be of value to a company launching a consumer product. However, very little has been written which relates specifically to launches of new publications. This paper discusses some of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: R. A. Roberts-Miller, R. Woodhouse
June 15, 1972
×

Citation

Roberts-Miller and Woodhouse (1972a, June 15). Research on the launching of new publication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-the-launching-of-new-publication


Research reports

Qualitative research on recently launched low-tar brands

This research was designed to provide preliminaryindications on the progress of the launch soft SilkCut No3, Embassy Extra Mild, and Players York, andthe reactivation of Pall Mall. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1972
×

Citation

, C. (1972a, March 18). Qualitative research on recently launched low-tar brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-recently-launched-low-tar-brands


Research reports

Report on exploratory research into snacks

Exploratory research was required in order to assess the viability of the market for frozen 'snack' products. The broad research objectives were to assess consumer attitudes towards the idea of frozen 'snack ' products and to identify the needs of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
×

Citation

, C. (1971a, September 01). Report on exploratory research into snacks . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-exploratory-research-into-snacks-


Research reports

Exploratory research in Jamaica on the potential for Lucozade

This research was undertaken to help determine whether there are viable propositions for launching Lucozade in the West Indies (Jamaica). The specific objectives of the research were: 1) To provide general background informationabout Jamaican...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Exploratory research in Jamaica on the potential for Lucozade. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploratory-research-in-jamaica-on-the-potential-for-lucozade